CBD is one of the most tightly controlled ad categories. Rules differ by platform, by country and by product type, and they change often, so always check the current policy before launching.

What generally matters

• Whether the product is topical or ingestible
• Where you are targeting ads, since country rules differ
• THC content and lab testing documentation
• Whether you hold the certifications each platform requires
• Avoiding any medical or health claims

A safe way to start

Begin with a policy audit, prepare a compliant landing page with lab results and clear product information, and apply for any certification your platform requires. Where paid ads aren’t allowed for your product, content marketing, SEO and email are strong alternatives.

Not sure where your business stands? Request a free policy review and we will tell you exactly what each platform needs.